Monster Wine

Monster Wine is an alcoholic beverage brand that will sell various drinks with depictions of an illustrated monster on the label. The monster will come with its own creative story to tie in with the notes and flavors in each drink. The challenge this brand will face is the competition of more reputable brands previously existing. As this brand leans into the idea of “purchasing for the bottle” the audience will primarily stem from those that aren’t just buying alcohol for the sake of the party, but rather for those who are seeking something “unique’’ or “exciting.”

The general audience will likely be individuals in their late 20s and early 30s, and more specifically targeting fans of monsters or horror; those that would like an enjoyable drink to go along with their hobby experience. The creatures portrayed will originate from hand-drawn portrayals of personal takes of monsters that have been popularized but are due for a fresh spin on their visual identity. The trick with alcoholic beverages are that they tends to be more of an experience rather than just a flavored beverage for consumption.

With this in mind, the more involved the cocktail is, the more unique that first drink can be. Keeping with this theme, the story told on the back of the bottle will attempt to immerse the patron into the instance of the scene depicted and allow for the flavors and burning of the drink to add a layer to this experience. In conclusion, these drinks should be more of an experience in it of themselves and the artwork will act as the eye catcher.